spicy
Giga Poster
With the success of Super Nintendo World, I'm not surprised that Merlin will want to look at a major video game IP for a huge area. Minecraft does sound right for the Chessington target audience and has the potential to really put Chessington on the map along with Project Play which could also be an IP. It also has the potential to grow Chessington's target market slightly.
The success of Super Nintendo World was from how authentic and immersive the area is.
I'm worried that this will fall short. With Sonic Spinball, that seemed like a quick soft retheme of Spinball Whizzer.
I'd love to see a park take on the Sonic IP again to the same level and effort as Super Nintendo World or Minecraft. A clone of the original Blue Fire at Europa Park would make a fantastic headline coaster for such an area with the layout being similar to Green Hill Zone.
That is a good point, I would guess the Sonic IP is now unattainable since 2020 and the huge success of the Sonic the Hedgehog movies. Merlin dropped the ball by using the IP in 2009 for just a quick retheme of Spinball Whizzer.. That IP deserves it's own land and they could have ridden off the back of the popular movies. Wasted opportunity for Merlin there..
As much as I love the Wild Asia theme and I think it fits in with the overall park aesthetic better than a Minecraft area. Minecraft is hugely popular with kids and will appeal to them way more than an Asia theme. I can see it being a massive success for them and hopefully it has the budget to be an overall immersive land that does the IP justice.