Merlin, train your interns properly!
At first this was my reaction too. What kind of dolt would think this was a good piece of craftsmanship?
But then it stuck me: nobody is that dumb. To think this is a job well done would require being too much of an oik to be trusted with power tools in the first place. Everyone involved must have understood that there's no way this would look good. Taking the existing sign, cutting a hole in it, sticking in a screen? Without even painting it? This was never a good idea. So why was it done like that?
I feel that question exposes the deeper problem: Somebody, on some pretty high level, simply didn't care.
Weather-proof digital screens like that must cost a fair bit of money. It wasn't installed on a whim, but must have been ordered because somebody saw a need for it. Said somebody must also have felt that the sign wouldn't need to be replaced, the screen could just be installed in the sign itself. After all, the sign is big and purple and has the ride logo on it, that's eye-catching in a way the screen couldn't be.
Whoever was tasked with executing this idea must have noticed how bad it would look. As I said, no oik big enough would be trusted with the power tools required to do the job in the first place. But it was done anyway, and done quite badly at that. Maybe there would have been some protesting back and forth, but in the end it was evidently signed off as being "good enough".
And that's what bothers me more than how bad it looks. The indifference required for it to end up like that is way worse than the shoddy handiwork. This could very well have been a rush job, the best they could do given the time and money - which means that something went very wrong on the level of allocating time and money for the job.
I mean, in the end it's just a sign. But it's also a very noticeable and crappy piece of work, and the park allows it to be shown that way. The sign is a symptom, if you will. It makes you wonder what other shortcuts have been taken that you don't notice. Hopefully, whoever works with preparation of food don't have that level of sloppiness. It's hard to tell, of course, but thanks to this it's pretty easy to suspect.