It's not like me to praise the currently joke of a UK Goverment, but I do feel they have approached this well. TV adverts, school closures, leaflets, airport restrictions, helplines etc.
TBH, it's not something concerns me too much, same with the bird flu/SARS, I'll go about my business, being a bit extra careful here and there.
Oh, and if anybody sneezes, it is NOT funny to say "hahah, you have swine flu!!" The jokes are terrible, overkilled and turd. Anybody that says one should be packed off to Mexico.