IAAPA Brass Ring Awards Recognize Attractions Industry Excellence in Entertainment, Marketing, and More
2013 Winners Announced
(November 21, 2013) – Hundreds of attractions industry professionals from amusement parks, water parks, family entertainment centers, zoos, aquariums, science centers, museums, and more packed the IAAPA Theater presented by the Wanda Group for the
IAAPA Brass Ring Awards ceremony honoring the industry’s best and brightest. The International Association of Amusement Parks and Attractions presented 69 awards recognizing excellence in marketing, live entertainment, food and beverage, human resources, retail, family entertainment centers, best new product, and best exhibit during the IAAPA Attractions Expo, on Nov. 20 in Orlando, Fla.
The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term “brass ring” is synonymous with high achievement in the attractions industry.
The 2013 IAAPA Brass Ring Awards Winners Are:
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including water parks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including water parks—with annual attendance of more than 1 million
Television Commercial
Class 1: Spokane Riverfront Park, Spokane, Washington, United States;
http://www.spokaneriverfrontpark.com
Class 2: St. Louis Zoo, St. Louis, Missouri, United States;
http://www.stlzoo.org
Class 3: Six Flags Hurricane Harbor – Arlington, Arlington, Texas, United States;
http://www.sixflags.com/hurricaneHarborTexas
Class 4: Silver Dollar City, Branson, Missouri, United States;
http://www.silverdollarcity.com
Radio Commercial
Class 1: Santa’s Village Azoosment Park, East Dundee, Illinois, United States;
http://www.santasvillagedundee.com
Class 2: Columbus Zoo and Aquarium, Columbus, Ohio, United States;
http://www.colszoo.org
Class 3: Wet ‘n Wild Brazil, Sao Paulo, Brazil;
http://www.wetnwild.com.br
Class 4: Silver Dollar City, Branson, Missouri, United States;
http://www.silverdollarcity.com
Public Relations Programming
Class 1: Scene75 Entertainment Center, Dayton, Ohio, United States;
http://www.scene75.com
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, United States;
http://www.clemetzoo.com
Class 3: Luna Park at Coney Island, Brooklyn, New York, United States;
http://www.lunaparknyc.com
Class 4: Six Flags Great America, Gurnee, Illinois, United States;
http://www.sixflags.com/greatAmerica
Social Media Campaign
Calgary Stampede, Calgary, Alberta, Canada;
http://www.calgarystampede.com
Outdoor Advertising
Xel-Ha, Cancun, Mexico;
http://www.xelha.com
Integrated Marketing Campaign
San Diego Zoo, San Diego, California, United States;
http://www.sandiegozoo.org
Digital Marketing
Ocean Park Hong Kong, Aberdeen, Hong Kong;
http://www.oceanpark.com.hk
LIVE ENTERTAINMENT EXCELLENCE
The Heart Beat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
Winner: The Passion, The Holy Land Experience, Orlando, Florida, United States; www.holylandexperience.com
The Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
Winner: Lau Sui Kan, Ocean Park Hong Kong, Aberdeen, Hong Kong;
http://www.oceanpark.com.hk
Best Atmosphere/Street Show Performance Act
“Cocoa Rhythm Factory,” Hersheypark, Hershey, Pennsylvania, United States;
http://www.hersheypark.com
Best Live “Edutainment Show”
“The Ed-ZOO-cation Team,” Hersheypark, Hershey, Pennsylvania, United States;
http://www.hersheypark.com
Best Sports Show
“Pirate Hunters: A Stunt Show Journey,” Six Flags America, Upper Marlboro, Maryland, United States;
http://www.sixflags.com/america
Best Female Performer
Kristina Hanford, Six Flags Fiesta Texas, San Antonio, Texas, United States;
http://www.sixflags.com/fiestaTexas
Best Male Performer
Garyon Judon, Six Flags Fiesta Texas, San Antonio, Texas, United States;
http://www.sixflags.com/fiestaTexas
Best Overall Production: Budget of $25,000 or Less
“The Four Women Who Loved Jesus,” Holy Land Experience, Orlando, Florida, United States;
http://www.holylandexperience.com
Best Overall Production: Budget of $25,001 – $50,000
“Waterloo,” Europa-Park, Rust, Baden, Germany;
http://www.europapark.de
Best Overall Production: Budget of $50,001 – $100,000
“Love at First Fright,” Six Flags Great America, Gurnee, Illinois, United States;
http://www.sixflags.com/greatAmerica
Best Overall Production: Budget of $100,001 – $200,000
“Supr’Ice – Going on Vacation,” Europa-Park, Rust, Baden, Germany;
http://www.europapark.de
Best Overall Production: Budget of $200,001 – $400,000
“Cirque Ambiente,” Canada’s Wonderland, Vaughn, Ontario, Canada;
http://www.canadaswonderland.com
Best Overall Production: Budget of $400,001 – $700,000
“Aqua Bella,” Dolfinarium Harderwijk, Harderwijk, The Netherlands;
http://www.dolfinarium.nl
Best Overall Production of $700,001- $1,000,000
“The Royal Theatre Presents Tangled,” Disneyland, Anaheim, California, United States; disneyland.disney.go.com
Best Overall Production: Budget of $1,000,001 or More
“Universal Rainbow Circus,” Universal Studios Japan, Osaka, Japan;
http://www.usj.co.jp
FOOD AND BEVERAGE EXCELLENCE
Best Innovation in Food and Beverage
“Be Our Guest Restaurant,” Walt Disney Parks and Resorts, Lake Buena Vista, Florida, United States; disneyworld.disney.go.com
Best New Menu Item
“Red Velvet Funnel Cake,” Silver Dollar City, Branson, Missouri, United States;
http://www.silverdollarcity.com
HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program – More Than 1 Million Attendance
Universal Orlando Resort, Orlando, Florida, United States;
http://www.universalorlando.com
Best Innovation in a Training Program – Less Than 1 Million Attendance
Wild Wadi Water Park, Dubai, United Arab Emirates;
http://www.jumeirah.com/en/hotels-resor ... /wild-wadi
Best Employee Reward and Recognition Program – More Than 1 Million Attendance
Atlantis, the Palm, Dubai, United Arab Emirates;
http://www.atlantisthepalm.com
Best Employee Reward and Recognition Program – Less Than 1 Million Attendance
Yas Waterworld Abu Dhabi, Abu Dhabi, United Arab Emirates;
http://www.yaswaterworld.com
RETAIL EXCELLENCE
Soft Good – More Than 1 Million Attendance
Ngong Ping 360 Limited, Lantau Island, Hong Kong;
http://www.np360.com.hk
Soft Good – Less Than 1 Million Attendance
Luna Park Sydney, Sydney, Australia;
http://www.lunaparksydney.com
Hard Good – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com
Hard Good – Less Than 1 Million Attendance
Shop Shop Park Store (at Beach Park), Aquiraz, Brazil;
http://www.beachpark.com.br
Visual Display – More Than 1 Million Attendance
Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com
Visual Display – Less Than 1 Million Attendance
Holy Land Experience, Orlando, Florida, United States;
http://www.holylandexperience.com
Judges Choice Award
"Princess Magic Mirror," Disney Theme Park Merchandise, Lake Buena Vista, Florida, United States; disneyparks.disney.go.com
TOP FAMILY ENTERTAINMENT CENTERS (FEC)
North America
Austin’s Park N Pizza, Pfulgerville, Texas, United States;
http://www.austinspark.com
International
Neverland Europa, Zaragoza, Argentina;
http://www.neverlandeuropa.com
BEST NEW PRODUCT
Impact Award recognizes the best new product or service in the amusement parks and attractions industry.
Winner: 1st Attractions, Safari Challenge/Deadly Challenge, South Wales, United Kingdom;
http://www.1stattractions.com
Major Theme/Amusement Park Ride/Attraction
Extreme Engineering, Fly Wire Zip Line Ride, Penryn, California, United States;
http://www.extremeengineering.com
Kiddie Ride/Attraction
Bob’s Space Racers, Inc, Bob’s Fishin Hole, Daytona Beach, Florida, United States;
http://www.bobsspaceracers.com
Waterpark Ride/Attraction
ProSlide Technology, Inc., HydroMAGNETIC TORNADO, Ottawa, Ontario, Canada;
http://www.proslide.com
Family Entertainment Center Ride/Attraction
Triotech, 7D Experience XD Dark Ride, Montreal, Quebec, Canada;
http://www.trio-tech.com
Coin-Operated Kiddie Ride
Falgas Industries, Racing Car Challenge, Castelló d'Empúries, Girona, Spain;
http://www.falgas.com
Technology Applied to Amusement
1st Attractions, Safari Challenge/Deadly Challenge, South Wales, United Kingdom;
http://www.1stattractions.com
Coin-Operated Arcade and Redemption Equipment
J.E.T. Jennison Entertainment Technologies, Daytona Beach, Florida, United States;
http://www.jennisongames.com
Revenue & Admission Control/Wristbands/RFID Technology
VGS, SnApp, Milan, Italy;
http://www.vgs.com
Services/Equipment and Supplies
opticwash, opticwash, Ocala, Florida, United States;
http://www.opticwash.com
Games and Merchandise
Big T Sports, 3-D Man Cave Foam Signs, Riverside, California, United States;
http://www.wholesalesportsshop.com
Food Services
Scaras New York Italian Ices, Scaras 8 oz. Chocolate Cream Ice, Old Bridge, New Jersey, United States;
http://www.scaras.com
Show Production & Entertainment/Displays & Sets
Winterland Inc. and LEDgen Lighting, Holiday Displays, Marion, Indiana, United States;
http://www.ledgenlighting.com
Themed Exhibit Design for Zoos, Aquariums, & Museums
Billings Productions, Inc., Giant Animatronic Invertebrates, Allen, Texas, United States;
http://www.billingsproductions.com
BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2013
Image Award given to the best exhibit based on booth design, branding, staffing, and overall appeal at IAAPA Attractions Expo.
Winner: Daniels Wood Land, Inc, Paso Robles, California, United States;
http://www.danielswoodland.com
100 – 299 square feet
Artistic Contractors, Inc.;
http://www.artisticcontractors.com
300 – 599 square feet
Sally Corporation, Jacksonville, Florida, United States;
http://www.sallycorp.com
600 – 1,099 square feet
Gary Goddard Entertainment, North Hollywood, California, United States;
http://www.garygoddard.com/home
1,100 + square feet
Daniels Wood Land, Inc, Paso Robles, California, United States;
http://www.danielswoodland.com
The IAAPA Brass Ring Awards ceremony was sponsored by Silver Sponsor SeaWorld Parks & Entertainment, Inc.; and Supporting Sponsors Heartbeat Productions, Inc.; Holy Land Experience; Matt Davenport Productions, Inc.; Ocean Park Hong Kong; and RWS and Associates Entertainment, Inc