Mark
Strata Poster
Hey guys.
I had a very interesting conversation with one of the Merlin Entertainments Operations Managers today and I have been asked to post this to you lot.
As you are all well aware, the current target audience demographic for Merlins Chessington World of Adventures is for families, particularly with the 6-8 year old age bracket in mind.
Now, since the merger and due to the fact that Legoland also covers that demographic the company have a project team looking at the target audience for Chessington with a view to changing it to a 10-12 year old bracket, still keeping the family edge, but encorporating some other attractions to appeal to the young teen sector. This is where you guys come in:
The project team want your ideas and suggestions about the sort of rides and attractions that you think would be ideal for Chessington to match this 10-12 demographic.
Please be as detailed as you can in any responses: ie. ride models and manufacturors, shows you may have seen or other examples of specific attractions.
They would also like your thoughts, ideas and suggestions with regards to the Beanoland area.
Each week I will then take your comments and suggestions to the project team to giv ethem all your feedback.
It may be worth noting that no other enthusiast community is being consulted about this so we are quite and honoured to be asked for our ideas. So make it count, please do not let it descend it to a general complaint section. Make it constructive! Let your imaginations go a little and who knows...
I had a very interesting conversation with one of the Merlin Entertainments Operations Managers today and I have been asked to post this to you lot.
As you are all well aware, the current target audience demographic for Merlins Chessington World of Adventures is for families, particularly with the 6-8 year old age bracket in mind.
Now, since the merger and due to the fact that Legoland also covers that demographic the company have a project team looking at the target audience for Chessington with a view to changing it to a 10-12 year old bracket, still keeping the family edge, but encorporating some other attractions to appeal to the young teen sector. This is where you guys come in:
The project team want your ideas and suggestions about the sort of rides and attractions that you think would be ideal for Chessington to match this 10-12 demographic.
Please be as detailed as you can in any responses: ie. ride models and manufacturors, shows you may have seen or other examples of specific attractions.
They would also like your thoughts, ideas and suggestions with regards to the Beanoland area.
Each week I will then take your comments and suggestions to the project team to giv ethem all your feedback.
It may be worth noting that no other enthusiast community is being consulted about this so we are quite and honoured to be asked for our ideas. So make it count, please do not let it descend it to a general complaint section. Make it constructive! Let your imaginations go a little and who knows...