I've had the VR theory in mind for the past few days but didn't want to post it in fear of being called stupid.
However, Matt Ouimett did say he wanted virtual reality on a ride. Combine that with the fact that this was leaked from a virtual reality app, the fact that they're marketing this lackluster layout with that wall of coasters, the cardboard VR headset invitation, the "it all comes into view," it all seems to point to it. Now they could just be releasing the invite in the form of a virtual reality smartphone thing, but the "it all comes into view" and Matt Ouimett's desire for virtual reality seems to suggest that it's more than just that.
I'm not at all saying it's set in stone, it's a farfetched theory that's unlikely, but I wouldn't be surprised. Feel free to call me stupid and say I have no idea what I'm talking about, I'm sticking to my guns on this one. I definitely think it's plausible unless anybody has anything I'm not taking into account.
EDIT: Wanted to add that I'm thinking the front row might not have headsets. Usually with these dive coasters there's a huge line for the front and none for the back rows. Adding the headset to just the two rear rows would give way more reason to ride there. That way up front you see the actual coaster, in the back you get the full VR package.