Did anybody ask for this? Still seems so useless and a waste of space.
Agree with this. I can't tell whether the team behind this is two steps ahead of everybody else, or two steps behind.
Avatar was the greatest movie to ever be forgotten so quickly. It's remembered for its unique visuals, which is to say it nailed the 3D gimmick before anybody else, and became a "must-see" because of its viewing experience rather than its content. Sure, Pandora is still one heck of an example when it comes to CGI
(or GCI? I always mix the two up in here) environments, but Avatar itself is... uhh, it didn't left much of an imprint on popular culture. It revitalized the 3D gimmick, sure, but otherwise it's not a very memorable movie, and its potential for building a franchise seems... well, rather limited.
Then again, the sequels could blow us out of the water. Or Disney has some creative trick up their sleeve that makes visitors go "wow". For all of Avatar's mediocrity, a lot of people did see it after all, so it has broad recognition among the general public. It's not like Star Wars, which is near the front of everybody's consciousness at any given moment, but when reminded, people will generally remember what the general idea of Avatar was. If the Disney attraction, or the next movies, are really, really good, they will probably become big hits because of the familiarity. "Remember Avatar?" "Avatar...? Oh, yeah, that space forest movie with the blue dudes". "Yeah, you must have a look at what the sequel is all about/Yeah, they've built this ride at Disney and you have to see it...". No need to explain the concept, people will sort-of remember it from the first movie, and from there they can play on all the strings of recognition and advanced technology.
Or, they could be years too late, pouring billions into an attraction that would have been a hit seven years ago, but is generally forgotten nowadays and whose sequels will bomb at the box office or be stuck in development hell. With all the money involved, this is a very high-stakes game, and it looks to me like Disney has played a dumb move - or at least an unconventional one. Time will tell whether they'll hit the jackpot or waste their savings. Walt Disney World is one mother of a money-making machine, so it won't kill the bottom line, but even for Disney, the money, time and prestige involved seems too excessive to gamble away.