Frankly - If Towers' marketing team were quick and creative enough, nerds wouldn't feel the need to do this. furthermore, if they were desperate for things to stay under wraps, they should literally do that, so when inevitably geeks start pushing boundaries like this, there's very little skin off the parks shoulder. Finally, yes, as talented as JB is, this seems a bit pretentious. That 'an artist' is doing a lot of heavy lifting in that tweet - and it just doesn't sit well with me considering the volume of people needed to make projects like this possible. Agree with Josh, in the age of information, it's very odd to moan about this kind of stuff publicly where as far as my understanding goes, nothing illegal is being conducted?
An obvious comparison is how open Thorpe are being with the colossus refurb and hyperia, and how apart from people making content from monks, I'm not seeing much noise otherwise? Obviously, different kind of project, different scale, so on - but the point remains, if the park were being more open with certain bits of development, maybe a) people wouldn't feel the need to do this, and b) they could keep certain things covered up until opening for a grand surprise.
Personally, I haven't seen any spoilers. I'm not fussed if I do, but also it's quite easy to avoid if you just mute certain outlets. All a bunch of smoke without fire if you ask me.