Dan Nguyen
Mega Poster
Theme parks here in the States have been doing dynamic pricing for years now. Basically slower days are cheaper and busier days are more expensive. You can thank Disney for coming up with the idea of charging more on peak days. Most parks here give you two options to buy in advance. Pay a lower price but be locked on a specific date or pay Saturday prices and you can use the ticket at any time during the season, no strings attached.
I'm kinda shocked it hasn't really caught on overseas yet.
I'm kinda shocked it hasn't really caught on overseas yet.
Most parks here base their prices on crowds the previous year. Magic Kingdom for example charges almost $200 for a single day admission on their busiest days. If you go on a random weekday in February or May though, you'll only have to pay around $120-$130 for your ticket.How far in advance are they going to be surging prices? And how elastic is the demand for a day out? If you've done no planning and turn up to Towers when they've put the prices up, are you going to just drive home or are you going to grumble and pay up? So I think there's more 'cash grab' going on than trying to spread demand.
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