He is the BBC's latest star - the cab driver who a leading presenter believed was a world expert on the internet music business.
The man stepped unwittingly into the national spotlight when he was interviewed by mistake on the corporation's News 24 channel.
With the seconds ticking down to a studio discussion about a court case involving Apple Computer and The Beatles' record label, a floor manager had run to reception and grabbed the man, thinking he was Guy Kewney, editor of Newswireless.net, a specialist internet publication.
Actually, he was a minicab driver who had been waiting to drive Mr Kewney home.
Despite knowing nothing about the case - a judge ruled that the computer company could continue to use the Apple symbol for its iTunes download service - the man gamely attempted to bluff his way through and, speaking in a strong French accent, sustained a (somewhat illogical) form of conversation. Meanwhile, the real Mr Kewney watched indignantly on a monitor in reception.
[youtube]http://www.youtube.com/watch?v=l5evS-ApSNQ[/youtube]