mouse
Giga Poster
Generally the main demographics targeted by theme parks are either young adults or families. I guess this is because they are the most likely to visit parks and therefore worth targeting, although I'm sure its not that simple. I see a fair few older people (Lets say retirement age, so 65+) at theme parks with families, but never in groups of similar ages. Why is this? Why are they seemingly not catered for? The gentler rides that OAPs may enjoy are most likely children's rides, could there be money in new additions aimed primarily at older visitors? Retirement age people generally spend more money on lesiure activities, how come not many theme parks have exploited 'the grey pound'?
Can anyone think of any examples of parks that have done this? Have they been successfull?
I seem to remember some people here work in theme park marketing, if so is this demographic discussed at all during marketing campaigns?
Is this a potential gold mine that hasn't been exploited by park management? Or is it just not worth it?
Have I asked enough questions?
Can anyone think of any examples of parks that have done this? Have they been successfull?
I seem to remember some people here work in theme park marketing, if so is this demographic discussed at all during marketing campaigns?
Is this a potential gold mine that hasn't been exploited by park management? Or is it just not worth it?
Have I asked enough questions?