Not as much as they’re charging. I’d want FAR better customer service for their prices to be honest.
I wouldn't base getting an AP on an experience of boggy CS. Revisiting a park maybe. However I doubt people head to the AP office with cash in hand, ready to get a pass, then suddenly reflect on that time Becky from Slough stood up for herself because they told her to smile on a bad day and so put the cash back in their pocket and went home.
I used to renew with Merlin every year for like, £100 or whatever it was back 'int day. I'd take a meal deal from Tesco n wouldn't spend a CENT inside the parks. I abused that pass to filth and so did MANY others. So of COURSE they want to price me out, they weren't making **** from me.
It's a shock to those used to paying old tier prices, and sad for those young enthusiasts who may be priced out (however I'm sure there will be a monthly payment option again one day, would be silly not to and would help younger enthusiasts LOADS) . However, when compared to other european and american passes at other parks, Merlin should have been charging these prices for a while now.