^ The Ferris Wheel seems strange, I haven't seen anything that looks like one in the images, but then again it might be one of those really small ones, so it's not really noticeable in the images.
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Along with this whole kiddy land transformation they have launched a new "Rabbit Family" that will live in it.
And judging by the info of them then it's a really "modern" family...
Mrs Lisen: The mother that loves to take naps on the couch unless there is a party somewhere, then she will dance the night away and be the last to leave.
Mr Berg: The father who is a scatterbrained guy that loves to bake and tell Limerick's.
Kanina: Daughter who is a environmentally-aware adventurer.
Kanne: Son that loves to sparkles, play and dress up, transforms into a Fairy-Queen on midsummers day.
Jenny Hjälm: Sister to Lisen, she is a wheelchair bound carpenter.
Julius Berg: Mr Bergs Brother is a friend with Santa Claus with white fur, he comes and visits during the Christmas Season.
Tråk Måns: A real party pooper that hates everything the other rabbits love, tries to stop every idea with laws and paragraphs, loves smoke, oil, petrol and collecting money.
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My personal view is that this collection of character would appeal to all the environmental feminist mothers, whose favourite word is "hen" (a new Swedish word that some people think that we need, it's an asexual word for a person), that are everywhere today. Sure it's nice that they are trying to break the boundary's of old stereotypes on family-life, but it seems way over the top for me...