Bologna, November 27, 2017 - Roller coaster and driving simulator , but also a showroom, three rides and a playground for the youngest. In short, an entire area dedicated to the Rosso of Borgo Panigale within the most famous amusement park of the Riviera Romagna and beyond. Ducati Motor Holding and Parques Reunidos, one of the industry's leading players, sign an agreement for the development of Ducati World at Mirabilandia . It will be the first motorcycle theme attraction in Italy.
Thanks to this partnership, the visitors of Mirabilandia will be able to immerse themselves in the ebbing world of the Reds of Borgo Panigale,reaching new levels of adrenaline and enthusiasm. Ducati World will be the first motorcycle theme area to be included in an amusement park in Italy. The project will cover an area of approximately 35,000 square meters and open to the public for 2019.
The area of Mirabilandia dedicated to the Motorbike Company will be an attraction for all motorcycle enthusiasts, with a variety of entertainment that can engage the public of all ages, both from Italy and from abroad. The theme park will include a new generation Russian mountain that will transform every visitor into a Ducati pilot, simulator, virtual reality, and children's attractions. The project also includes a showroom where visitors can find the Ducati motorcycle models, a Ducati shop, where to buy clothing and accessories, and Ducati and Scrambler themed dining areas.
"Ducati World will have the power to make visitors live an exciting journey into our brand - stateAlessandro Cicognani, director of Ducat i - licence and business partnerships . Thanks to the agreement with Parques Reunidos we will develop the first motorcycle theme area in an Italian amusement park. The location of Mirabilandia, in the heart of the Motor Valley, adds a further value to this fun-filled project . " Fernando Eiroa, Managing Director of Parques Reunidos,
also satisfied : "This partnership will transform Mirabilandia, allowing the park to attract visitors from all over the world. Ducati World, incorporated in the context of the strong Emilia-Romagna tradition in the automotive sector, will engage motorcycle enthusiasts in an innovative experience,thanks to the overall strength of the Ducati brand and its strong local presence. "
Even Riccardo Marcante, General Manager of Mirabilandia , is excited about the operation: "We are proud to be able to host in our park a brand like Ducati which represents for many Italians passion and adrenaline, values that describe very well the experience that our guests they live every day. Moreover, this partnership will surely also be an added value for the territory where both Mirabilandia and Ducati were born. "
