Okay, I was a little harsh on UC and flippant, so I shall answer him in a more serious manner.
A website is a different thing for different industries. For a lot of people it's a simple presence to draw people in and to encourage them to contact the business. For these websites a simple, neat, interface with easy access to view products and contact is vital.
For others, it's more of a selling tool. A car dealership wants you to see the cars they sell in the best light possible. A flashy website is important here showing off the car as a technological wonder. Contact is important, but most people know where their local dealership is.
For these people, it's more like an extension to an advertising campaign, and it's never more important than for a theme park. People will see an advert for a park and then want to see what it has to offer. They're probably not interested initially in where it is, just what a day out there is going to give them. Now, I've never had any interest in Fujiyama before, but having looked at the Fuji-Q website , I really want to ride it. I want to head off to the land of the rising sun and get me a coaster fix! It's a brilliant piece of enticement. I don't know how easy the contact details are to find (or the "how to find us" page) as my Japanese is a little rusty.
However, this does bring me around to UC's way of thinking. I've had to go on dozens of park websites over the last few months while developing the new CF. I specifically need contact details. It's a real chore trying to find them hidden away, and with Fuji-Q, I ended up having to trawl the internet for the address (don't get me started on Hopi Hari).
So I've actually become swayed by UC's engineering approach. The parks should certainly cater for everyone visiting, not just their potential visitors. I've decided to take UC's engineering principles and have completely redesigned NuCF over night to fit into a much neater, more practical, more UC-centric design methodology.
So, for the first time, I can unveil to the world, NuCF!
http://www.furie.co.uk/images/uccf.jpg
