Yh basically it'sa rip off of the logo I'm still not to keen on the name but at least we're getting a replacement!
I geniuenly thought you were being serious... until i read the next line . We do know now that Merlin have always wanted to go down from 1998 to now!
^ I'd be surprised as most of their work is pretty good the Wickerman stuff in particular is awesome.
Pretty crazy really that a company the size of Merlin don't have their own marketing/branding department and now outsource it. Especially when you consider what Tussaud's used to be able to pull off in-house like the excellent Oblivion branding.
Always loved that part of the magic factory documentary starts at about 27 mins in: