Not even a year of light-heartedness and laughter MagicLand Rainbow - the amusement park opened in Valmontone May 26, 2011 - already looking at new attractions. In addition to Gattobaleno, WinX, Bumblebee, and the Huntik PopPixie not be other fictional characters but two themed hotels inside the park. The first will be ready for spring 2014 and will have 250 rooms. The second, which will have 450, will probably be ready next year.
The planned investment - which also includes new infrastructure - is around 80 million, in addition to the 300 already spent. "Young people and families who come to Rome - explains Taini, CEO of Alpha Park Ltd, a company that manages the park with 51.9 million of capital distributed among several contractors Brescia, only small shares in the hands of the Romans and Turin - will have the opportunity to sleep within the atmosphere of fairy Magicland, as already happens in other European structures. Our goal is to lengthen the duration of the stay of tourists in the capital, which today is around 2/3 days. That the agreement with the Region and local authorities has been strong from the start. "
A typhoid Olympic disappointed ...
The rhetorical question about the state of mind with which these entrepreneurs, who started from Brescia found 30 km from Rome a second home, they expected the announcement by the Government's support for the City of Rome for the award of the Olympics 2020 . "We did well as we cheer on the choice of giving the Games to the capital - said Taini - which would open to our society and Draco, the holding company that owns 32% of the capital and is active in real estate and service industry , new investment opportunities and development. " The park, which now looks at the winter closure, is preparing the opening scheduled for Sunday, April 1st. The company's management considers this event as a new debut. "Last year - explains Taini - we had some problems related to starting the 35 attractions, each with its own history and a thorough testing. After all the effort to equip 650 thousand square meters, as well as 2 theaters, the multipurpose room, the 28 bars and restaurants and 5,500 parking spaces with 60 thousand square meters of photovoltaic roofing capable of producing 5 megawatts of clean energy that contributes to 'Power of the park, was really extraordinary. "
The forecast is that the Park regime in 2014 to come both from the point of view of the number of visitors from the standpoint of economic and financial. Last year, people who have crossed the entrance were 721,316. This year is estimated to double or almost 1.3 million, which will become 1.5 in 2013 and 1.8 in 2014 to a forecast in the long run, the 2.4 million visitors in 2030. In the first 10 years, the Park aims to be among the 5 th and 9 th place in the European ranking of "Top 20" for number of visitors per year.
The financial return
EBITDA for 2011 - net income, which measures the earnings of a company before interest, taxes, extraordinary items, depreciation and amortization and therefore expresses the real result of the company's business - is equal to 8, 5% : not bad for a company that last year already has 30 million turnover (while remaining open only from June to September with a short appendix on Halloween).
Connections and infrastructure
Talk to a businessman from Brescia and expect mache horns and inefficiency of the government of Lazio. Nothing wrong with the negative criticism they received, but it still surprised to receive only positive feedback. "The search for the location - explains Taini - has been studied and shared with the City of Valmontone who dedicated himself to help us and also the links, which could represent a weak point, the collaboration is continuing with all institutions and all levels . In addition to road and rail highway existing and, in fact, soon will add some new features. First, it is being built the new station Fs Valmontone Park, inside our area, but above all there is the news that at the end of 2011 was made the call for the motorway link Valmontone-tank that, once implemented, will allow all the Roman coast to easily reach our attractions. Finally, the dialogue with the airport of Ciampino, located on the same line and about 25 minutes away, is ongoing and we are counting on very low cost that will bring a new influx of visitors. " The arrangement of the works of minor roads will be borne by Alpha Park and the total value of the work is about three million.
If the magic of this investment should continue to benefit from them will also be employment. Alpha Park will host up to more than 2,000 employees (now about half): 1,200 workers employed in the Park and 800 in related and in new activities that will generate, such as mechanical and electrical maintenance, merchandising and advertising, cleaning and park maintenance, recreational activities and entertainment. A spell to become "Olympic" if only Rome in 2020 he also had the five rings.
