^I'll second that.
I personally would hope for a much more solid, long ride experience which is not dependent on gimmick to massively enhance the ride experience. Alton are undoubtedly heading down the right route with the Smiler (comparatively, of course - don't even get me started on Th13teen), but what I worry about is Vaney's massively flawed business plan.
It's all good having a ride with a unique selling point, but in more recent cases, Merlin have built rides around gimmicks, rather than gimmicks around rides. So long as they construct a decent-looking ride, the general public to whom they market 99.9% of the time to, will simply come simply because Alton Towers has a new roller coaster. They don't care whether it's the 'world's first psychoaster' or not.
Thus, the problem with these selling points is that they very rapidly wear out and stop attracting guests. A good addition to any park should be a long-term attraction appealing to guests worldwide with guests returning to the park because of the ride experience itself. That's what Nemesis does. You go to Alton to reride Nemesis, the long-standing coaster great and not the Th13teen, or Rita. This is why Merlin's priority should be longevity and the ride experience itself.
Market a coaster for what it is. You can't fail to market a cross-valley, inverting RMC woodie :wink: