Sorry, I'm sure the title should have been something like "how do you love to press together", or "do you stick your penis into a woman's ladies bits" or some other (not) subtle innuendo.
This is about the direction Lego is taking though...
LEgo has always had it's own "product ranges". That's fine and dandy, original IP and all that.
However, we've seen a few attempts to creep into other IP and "cash in". There's been Star Wars Lego, Harry Potter, Spiderman and Indiana Jones over the years now.
This is about Lego's attempt to use that IP rather than going their own way.
You can see why they'd use such high profile, popular things. It's a dead cert you'll be able to sell to fans AND Lego fans.
I think it's suddenly gone a bit too far though.
Yesterday we got the Club Magazine, and all of a sudden there are three new IP's getting the block treatment.
Toy Story:
http://www.lego.com/ToyStory/en-us/default.aspx
Ben 10:
http://ben10.lego.com/en-us/default.aspx
and...
Prince of Persia????
(can't find a direct link, but it's in the mag, honest)
Now Toy Story I can understand the move there, especially with the new film - fair enough. Ben 10 though is the latest "fad". It's on eof those quick burn boys things which vanish as quickly as they rise, and it rose about 12 month's ago.
Prince of Persia though??? A Lego franchise, of a film, which is the franchise of an ever diminishing game series???
So, have Lego gone a brick too far? Are they mad suddenly hooking up with tenuous and flash in the pan IP?
Opinions on the new toys too, especially the Toy Story range (my reactions ranged from abject horror to "how cute!" ).
This is about the direction Lego is taking though...
LEgo has always had it's own "product ranges". That's fine and dandy, original IP and all that.
However, we've seen a few attempts to creep into other IP and "cash in". There's been Star Wars Lego, Harry Potter, Spiderman and Indiana Jones over the years now.
This is about Lego's attempt to use that IP rather than going their own way.
You can see why they'd use such high profile, popular things. It's a dead cert you'll be able to sell to fans AND Lego fans.
I think it's suddenly gone a bit too far though.
Yesterday we got the Club Magazine, and all of a sudden there are three new IP's getting the block treatment.
Toy Story:
http://www.lego.com/ToyStory/en-us/default.aspx
Ben 10:
http://ben10.lego.com/en-us/default.aspx
and...
Prince of Persia????
(can't find a direct link, but it's in the mag, honest)
Now Toy Story I can understand the move there, especially with the new film - fair enough. Ben 10 though is the latest "fad". It's on eof those quick burn boys things which vanish as quickly as they rise, and it rose about 12 month's ago.
Prince of Persia though??? A Lego franchise, of a film, which is the franchise of an ever diminishing game series???
So, have Lego gone a brick too far? Are they mad suddenly hooking up with tenuous and flash in the pan IP?
Opinions on the new toys too, especially the Toy Story range (my reactions ranged from abject horror to "how cute!" ).