I'll start with the negatives, it looks like it is massively under-utilising the site, especially with how high they're going. Merlin gotta gimmick, hopefully one day they can just build a solid attraction without trying to get a "World's first" or record that no one cares about.
Aside from that it looks imposing and has some very unusual things going on. My first instinct was that this was another S&S like Steel Curtain but like others have said, most of the manufacturers can build like that. I'm not too fussed with who builds it, as long as it's reliable and smooth and I think most of the potential manufacturers can provide that experience now.
Looks like it should at least be fun.