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Phantasialand | F. L. Y. | Vekoma Launched Flying Coaster

Howie

Active Member
What positive effect is there to waiting until next year? If people are waiting for it to open before going, they're losing out on business this year.
Exactly this. If it opens this year, I'm going. If it doesn't, I won't bother. From a business perspective, the sooner they get it open, the sooner they'll get lots of goon money flowing through the tills.
Bit of a no-brainer I reckon.
 

CSLKennyNI

Active Member
Josh and Howie have covered it well. I'd just add nevermind the coaster, all those hotel rooms are much needed right now potential extra income.
Its important to remember the other parks that have delayed new additions to 2021 are in situations where work is far from finished and no testing has yet taken place. Blooloop have an article with a section explaining the situation around Paultons Park's Tornado Springs.
While in contrast work never stopped on Rookburgh, just slowed down a little, and it is now near completion. Coaster testing has been happening for 4 months now, and with Wintertraum Phantasialand have a longer season until January to reap the benefits and draw in guests.

I have no doubts it will definitely open this summer - just like Max & Mortiz in Efteling, Piraten in Batavia in Europa Park and Hals-Uber-Kopf in Tripsdrill.

With the reopening this Friday Phantasialand have uploaded on their website a handbook in German, English, Dutch and French explaining the safety rules and measures taken in the park.
Link
 

JammyH

Member
Agree with what’s been said above, and with the park only being allowed one guest per 10 m squared of space, opening the new land would boost the capacity and therefore the money the park are able to take. With the new area opening the park could definitely be expecting to hit full capacity daily which will increase profits massively.

Also, the new hotel would be able to be marketed as this really exclusive experience, and perhaps if the situation stabilises a bit more in a few months time possible ERT on F.L.Y could be introduced which would really push hotel sales.

But yeah, they need to get the park and the ling bao up and running first, and then matamba, and then we can focus on the new area. It was supposed to be June this year so I think it’s in their best interests to get it open this summer :)
 

nadroJ

Well-Known Member
I would very much like to see this open this year if they're able to - continued testing of the thing seems to point that that's the direction Phantasialand are going in and in the past to my knowledge they've never really adhered to the more formulaic 'new ride' marketing/opening strategies we're used to from big chains like Merlin or Six Flags - they tend to just open when they feel like and the marketing spend follows on from there.

That said if there was indeed a pot of marketing money assigned to promote FLY/Rookburgh in a big way for this season I wouldn't be surprised if we saw that deferred into 2021 and this year becomes more of a 'just get open and make the best of it while we can.' With the COVID-19 social distancing rules in place the parks aren't going to want the park to fill with as many guests as possible (ie the general goal of any marketing campaign for any park anywhere) so it's almost a blessing in disguise. Defer the BIG marketing spend to 2021 and go all guns blazing with FLY/Rookburgh from then on and soft-open for the remainder of 2020 to keep those turnstiles ticking over comfortably in the meantime.
 

Twist3d_steel

New Member
Exactly this. If it opens this year, I'm going. If it doesn't, I won't bother. From a business perspective, the sooner they get it open, the sooner they'll get lots of goon money flowing through the tills.
Bit of a no-brainer I reckon.
I think if they choose to open it for 2021 it could make sense because if they open it this season, it will be quite late, so they won’t get the whole season to properly benefit from it, as it would lose its “brand new for this year” in a few months. However if they open it next season they have a lot longer to milk it, per say. So if they do only open fly for 2021 I think that would be their logic


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Tulum

New Member
I agree that opening the coaster 2021 might be more clever marketing. But the problem I see is that no one really know what a season 2021 will look like. Can parks run on normal capacity? No one knows. So they might as well open the coaster this year and sell the amount of tickets the park can operate safely under. A new coaster might also sell out the tickets that perhaps wouldn't sell.

The times are so uncertain.
 

JoshC.

Active Member
I think if they choose to open it for 2021 it could make sense because if they open it this season, it will be quite late, so they won’t get the whole season to properly benefit from it, as it would lose its “brand new for this year” in a few months. However if they open it next season they have a lot longer to milk it, per say. So if they do only open fly for 2021 I think that would be their logic


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Thing is, Phantasialand pushed Klugheim / Taron as new in both 2017 and 2018. Sure, they could only use "New for 2016" for one year, but they were able to milk it for a good couple of years.

A bigger marketing campaign might be more suited for the 2021 season I guess, but they still could - and in my opinion, should - open it in 2020 if they can.
 

JammyH

Member
As said above, there’s no guarantee things will be back to normal next year. For all we know, parks may have to operate on social distancing and limited capacity next year too. Therefore, it makes no sense to hold off a brand new investment for next year if it is practicable to open it this year.

If things are back to normal, then I would expect a bigger marketing push from Phantasialand next year for the area. However, I still think we should expect to see it open this season.

Also for anyone who has had their club membership frozen and was wondering about the hotel discount: the hotel discount(if you had it previously) will be extended along with your pass once the passes are resumed again, so hopefully there may be a chance to use the discount in the new hotel!
 
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