Still though, why use the Matterhorn in the first place? Most people associate that with Switzerland. There's plenty of Italy-specific places that they could have used. Maybe they're doing that to bait us into thinking it's something else, I dunno. It just seems fishy to me.
I mostly agree with you, but isn't the picture of the Matterhorn taken from the Switzerland side? And why even show the Matterhorn at all if the manufacturer is from Italy? Why not show Rome or Venice or something?