American Dream reopens with retailers

East Rutherford, New Jersey, USA

October 1, 2020 – Shut for nearly seven months because of the coronavirus pandemic, the American Dream mega mall at the Meadowlands Sports Complex near New York City has reopened.

It marks the first time that the 3-million-square-foot (278,710 m²) complex, nearly two decades in the making, finally opened retail stores as well as reopened attractions like a DreamWorks Water Park, Nickelodeon Universe Theme Park, Angry Birds mini golf and an ice rink, for business again. Big Snow American Dream, an indoor snow park, already reopened a few weeks ago.

American Dream experienced numerous setbacks, including delayed openings, in the course of its history under various owners. The first wave of retail had been slated to open March 19, but the mall was forced shut three days earlier due to the COVID-19 outbreak.

Its current owners, Triple Five Group, are betting parents are eager to get out of the house and entertain their kids at American Dream for the afternoon. They’re also hoping consumers will want to shop at the mega mall, despite other nearby shopping malls like Garden State Plaza, the state’s largest before American Dream opened.

American Dream capacity is being capped at 25%, facial coverings are required and signage throughout the complex encourages social distancing, with QR codes outside the attractions to encourage contact-free check-ins.

However not everything is open. A massive luxury retail wing anchored by the department store chain Saks Fifth Avenue is expected to open in March. Most of the restaurants are still being completed, too. And Triple Five says it plans to expand the complex to include hotels in coming years.

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American Dream website