Lutterworth, Leicestershire, UK
Immersive media firm Holovis is teaming with amusement ride manufacturer S&S – Sansei Technologies to develop the world’s first Immersive Elevator MediaCoaster, a new form of attraction combining a dark ride, drop tower and roller coaster experience in one.
Labelled as an immersive storytelling experience, the MediaCoaster begins with a themed media and interactive pre-show before boarding the ride, which enters a 360° media dome surrounding riders.
As users experience the show they ascend to the top of a tower before being sent out onto the coaster track, with elements of storytelling all the way through. Click the headline for more information