Blackpool, England, UK
Blackpool Pleasure Beach announced the name and unveiled the logo for their new-for-2018 Mack Rides double LSM launch coaster. Called Icon, the logo features a sword as the “I”, a Japanese Kanji character that means “speed” and has the tagline “Dare To Ride”.
Until now the £16.25 million ($20.8 million) project was simply called “Construction 2018”. The coaster will go over and around 15 of the park’s other rides, including The Big One. When it opens next spring, riders will experience the same acceleration as that felt by a Formula 1 driver, and will reach speeds of up to 80 mph (129 km/h). Click the headline for more information