27th November 2017 – Parques Reunidos and Ducati, one of the most iconic motorcycle manufacturers in the world, have signed an agreement to develop Ducati World at Mirabilandia. From 2019, visitors will be able to enjoy this exclusive and innovative Ducati experience in an area occupying approximately 35,000 m2 filled with rides, shops and shows.
Ducati World will transform Mirabilandia with the world’s first area themed to a motorcycle brand. Among the various attractions, there will be a new generation roller coaster that will replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality, and children’s attractions. The agreement with Ducati also envisions a showroom where visitors will find the most iconic Ducati models. The park will also include a Ducati shop and themed restaurants.
For Fernando Eiroa, CEO of Parques Reunidos, “This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world. Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.”
“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand” stated Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun”.